chore: update docs for repo standards

.github/PULL_REQUEST_TEMPLATE.md

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+### Requirements for Contributing Documentation
+
+Fill out the template below. Any pull request that does not include enough information to be reviewed in a timely manner may be closed at the maintainers' discretion.
+
+### Description of the Change
+
+<!--
+
+We must be able to understand the purpose of your change from this description. If we can't get a good idea of the benefits of the change from the description here, the pull request may be closed at the maintainers' discretion.
+
+-->
+
+### Testing Plan
+
+<!--
+
+Tell us how to test your change.
+
+-->

CODE_OF_CONDUCT.md

@@ -1,80 +1,132 @@
 # Code of Conduct
 
-## 1. Purpose
+## Our Pledge
 
-A primary goal of Next on Netlify Build Plugin is to be inclusive to the largest number of contributors, with the most varied and diverse backgrounds possible. As such, we are committed to providing a friendly, safe and welcoming environment for all, regardless of gender, sexual orientation, ability, ethnicity, socioeconomic status, and religion (or lack thereof).
+We as members, contributors, and leaders pledge to make participation in our
+community a harassment-free experience for everyone, regardless of age, body
+size, visible or invisible disability, ethnicity, sex characteristics, gender
+identity and expression, level of experience, education, socio-economic status,
+nationality, personal appearance, race, caste, color, religion, or sexual identity
+and orientation.
 
-This code of conduct outlines our expectations for all those who participate in our community, as well as the consequences for unacceptable behavior.
+We pledge to act and interact in ways that contribute to an open, welcoming,
+diverse, inclusive, and healthy community.
 
-We invite all those who participate in Next on Netlify Build Plugin to help us create safe and positive experiences for everyone.
+## Our Standards
 
-## 2. Open Source Citizenship
+Examples of behavior that contributes to a positive environment for our
+community include:
 
-A supplemental goal of this Code of Conduct is to increase open source citizenship by encouraging participants to recognize and strengthen the relationships between our actions and their effects on our community.
+* Demonstrating empathy and kindness toward other people
+* Being respectful of differing opinions, viewpoints, and experiences
+* Giving and gracefully accepting constructive feedback
+* Accepting responsibility and apologizing to those affected by our mistakes,
+  and learning from the experience
+* Focusing on what is best not just for us as individuals, but for the
+  overall community
 
-Communities mirror the societies in which they exist and positive action is essential to counteract the many forms of inequality and abuses of power that exist in society.
+Examples of unacceptable behavior include:
 
-If you see someone who is making an extra effort to ensure our community is welcoming, friendly, and encourages all participants to contribute to the fullest extent, we want to know.
+* The use of sexualized language or imagery, and sexual attention or
+  advances of any kind
+* Trolling, insulting or derogatory comments, and personal or political attacks
+* Public or private harassment
+* Publishing others' private information, such as a physical or email
+  address, without their explicit permission
+* Other conduct which could reasonably be considered inappropriate in a
+  professional setting
 
-## 3. Expected Behavior
+## Enforcement Responsibilities
 
-The following behaviors are expected and requested of all community members:
+Community leaders are responsible for clarifying and enforcing our standards of
+acceptable behavior and will take appropriate and fair corrective action in
+response to any behavior that they deem inappropriate, threatening, offensive,
+or harmful.
 
-- Participate in an authentic and active way. In doing so, you contribute to the health and longevity of this community.
-- Exercise consideration and respect in your speech and actions.
-- Attempt collaboration before conflict.
-- Refrain from demeaning, discriminatory, or harassing behavior and speech.
-- Be mindful of your surroundings and of your fellow participants. Alert community leaders if you notice a dangerous situation, someone in distress, or violations of this Code of Conduct, even if they seem inconsequential.
-- Remember that community event venues may be shared with members of the public; please be respectful to all patrons of these locations.
+Community leaders have the right and responsibility to remove, edit, or reject
+comments, commits, code, wiki edits, issues, and other contributions that are
+not aligned to this Code of Conduct, and will communicate reasons for moderation
+decisions when appropriate.
 
-## 4. Unacceptable Behavior
+## Scope
 
-The following behaviors are considered harassment and are unacceptable within our community:
+This Code of Conduct applies within all community spaces, and also applies when
+an individual is officially representing the community in public spaces.
+Examples of representing our community include using an official e-mail address,
+posting via an official social media account, or acting as an appointed
+representative at an online or offline event.
 
-- Violence, threats of violence or violent language directed against another person.
-- Sexist, racist, homophobic, transphobic, ableist or otherwise discriminatory jokes and language.
-- Posting or displaying sexually explicit or violent material.
-- Posting or threatening to post other people’s personally identifying information ("doxing").
-- Personal insults, particularly those related to gender, sexual orientation, race, religion, or disability.
-- Inappropriate photography or recording.
-- Inappropriate physical contact. You should have someone’s consent before touching them.
-- Unwelcome sexual attention. This includes, sexualized comments or jokes; inappropriate touching, groping, and unwelcomed sexual advances.
-- Deliberate intimidation, stalking or following (online or in person).
-- Advocating for, or encouraging, any of the above behavior.
-- Sustained disruption of community events, including talks and presentations.
+## Enforcement
 
-## 5. Consequences of Unacceptable Behavior
+Instances of abusive, harassing, or otherwise unacceptable behavior may be
+reported to the community leaders responsible for enforcement at
+[INSERT CONTACT METHOD].
+All complaints will be reviewed and investigated promptly and fairly.
 
-Unacceptable behavior from any community member, including sponsors and those with decision-making authority, will not be tolerated.
+All community leaders are obligated to respect the privacy and security of the
+reporter of any incident.
 
-Anyone asked to stop unacceptable behavior is expected to comply immediately.
+## Enforcement Guidelines
 
-If a community member engages in unacceptable behavior, the community organizers may take any action they deem appropriate, up to and including a temporary ban or permanent expulsion from the community without warning (and without refund in the case of a paid event).
+Community leaders will follow these Community Impact Guidelines in determining
+the consequences for any action they deem in violation of this Code of Conduct:
 
-## 6. Reporting Guidelines
+### 1. Correction
 
-If you are subject to or witness unacceptable behavior, or have any other concerns, please notify a community organizer as soon as possible. devexperience@netlify.com
+**Community Impact**: Use of inappropriate language or other behavior deemed
+unprofessional or unwelcome in the community.
 
-Additionally, community organizers are available to help community members engage with local law enforcement or to otherwise help those experiencing unacceptable behavior feel safe. In the context of in-person events, organizers will also provide escorts as desired by the person experiencing distress.
+**Consequence**: A private, written warning from community leaders, providing
+clarity around the nature of the violation and an explanation of why the
+behavior was inappropriate. A public apology may be requested.
 
-## 7. Addressing Grievances
+### 2. Warning
 
-If you feel you have been falsely or unfairly accused of violating this Code of Conduct, you should notify sdras with a concise description of your grievance. Your grievance will be handled in accordance with our existing governing policies.
+**Community Impact**: A violation through a single incident or series
+of actions.
 
-## 8. Scope
+**Consequence**: A warning with consequences for continued behavior. No
+interaction with the people involved, including unsolicited interaction with
+those enforcing the Code of Conduct, for a specified period of time. This
+includes avoiding interactions in community spaces as well as external channels
+like social media. Violating these terms may lead to a temporary or
+permanent ban.
 
-We expect all community participants (contributors, paid or otherwise; sponsors; and other guests) to abide by this Code of Conduct in all community venues–online and in-person–as well as in all one-on-one communications pertaining to community business.
+### 3. Temporary Ban
 
-This code of conduct and its related procedures also applies to unacceptable behavior occurring outside the scope of community activities when such behavior has the potential to adversely affect the safety and well-being of community members.
+**Community Impact**: A serious violation of community standards, including
+sustained inappropriate behavior.
 
-## 9. Contact info
+**Consequence**: A temporary ban from any sort of interaction or public
+communication with the community for a specified period of time. No public or
+private interaction with the people involved, including unsolicited interaction
+with those enforcing the Code of Conduct, is allowed during this period.
+Violating these terms may lead to a permanent ban.
 
-devexperience@netlify.com
+### 4. Permanent Ban
 
-## 10. License and attribution
+**Community Impact**: Demonstrating a pattern of violation of community
+standards, including sustained inappropriate behavior,  harassment of an
+individual, or aggression toward or disparagement of classes of individuals.
 
-This Code of Conduct is distributed under a [Creative Commons Attribution-ShareAlike license](http://creativecommons.org/licenses/by-sa/3.0/).
+**Consequence**: A permanent ban from any sort of public interaction within
+the community.
 
-Portions of text derived from the [Django Code of Conduct](https://www.djangoproject.com/conduct/) and the [Geek Feminism Anti-Harassment Policy](http://geekfeminism.wikia.com/wiki/Conference_anti-harassment/Policy).
+## Attribution
 
-Retrieved on October 26, 2020 from [http://citizencodeofconduct.org/](http://citizencodeofconduct.org/)
+This Code of Conduct is adapted from the [Contributor Covenant][homepage],
+version 2.0, available at
+[https://www.contributor-covenant.org/version/2/0/code_of_conduct.html][v2.0].
+
+Community Impact Guidelines were inspired by 
+[Mozilla's code of conduct enforcement ladder][Mozilla CoC].
+
+For answers to common questions about this code of conduct, see the FAQ at
+[https://www.contributor-covenant.org/faq][FAQ]. Translations are available 
+at [https://www.contributor-covenant.org/translations][translations].
+
+[homepage]: https://www.contributor-covenant.org
+[v2.0]: https://www.contributor-covenant.org/version/2/0/code_of_conduct.html
+[Mozilla CoC]: https://github.com/mozilla/diversity
+[FAQ]: https://www.contributor-covenant.org/faq
+[translations]: https://www.contributor-covenant.org/translations