Add trademark update blog post

posts/2024-11-06-trademark-update.md

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+---
+layout: post
+title: "Next Steps on the Rust Trademark Policy"
+author: the Leadership Council
+---
+
+As many of you know, the Rust language trademark policy has been the subject of
+an extended revision process dating back to 2022. In 2023, the Rust Foundation
+released an updated draft of the policy for input following an initial survey
+about community trademark priorities from the previous year along with review
+by other key stakeholders, such as the Project Directors. Many members of our
+community were concerned about this initial draft and shared their thoughts
+through the feedback form. Since then, the Rust Foundation has continued to
+engage with the Project Directors, the [Leadership Council](https://www.rust-lang.org/governance/teams/leadership-council), and the wider Rust
+project (primarily via all@) for guidance on how to best incorporate as much
+feedback as possible.
+
+After extensive discussion, we are happy to circulate an updated draft with the
+wider community today for final feedback. An effective trademark policy for an
+open source community should reflect our collective priorities while remaining
+legally sound. While the revised trademark policy cannot perfectly address
+every individual perspective on this important topic, its goal is to establish
+a framework to help guide appropriate use of the Rust trademark and reflect as
+many common values and interests as possible. In short, this policy is designed
+to steer our community toward a shared objective: to maintain and protect the
+integrity of the Rust programming language.
+
+The Leadership Council is confident that this updated version of the policy has
+addressed the prevailing concerns about the initial draft and honors the
+variety of voices that have contributed to its development. Thank you to those
+who took the time to submit well-considered feedback for the initial draft last
+year or who otherwise participated in this long-running process to update our
+policy to continue to satisfy our goals.
+
+Please review the updated Rust trademark policy [here][policy], and share
+any critical concerns you might have [via this form][form] by November 20, 2024.
+The Foundation has also published a [blog post][blog post] which goes into more
+detail on the changes made so far. The Leadership Council and Project Directors
+look forward to reviewing concerns raised and approving any final revisions
+prior to an official update of the policy later this year.
+
+[policy]: https://drive.google.com/file/d/1hjTx11Fb-4W7RQLmp3R8BLDACc7zxIpG/view?usp=sharing
+[form]: https://docs.google.com/forms/d/e/1FAIpQLSeU1Ocopa0v9UZn_ZSTkKQM7gqZIrt63lCFz-xtogcFHMtkAg/viewform?usp=sf_link
+[blog post]: https://rustfoundation.org/news/rust-trademark-policy-updates/