diff --git a/README.md b/README.md
index eb36be6..a685945 100644
--- a/README.md
+++ b/README.md
@@ -135,10 +135,11 @@ yes | S3_SAM_ARTIFACTS_BUCKET_NAME | An S3 bucket to store AWS SAM's artifacts.
 yes | GITHUB_REPOSITORY_URL | A repository URL you wanted build. Use https style path and make sure trailing '.git' is removed. | https://github.com/your-org/your-repo
 yes | GITHUB_PERSONAL_ACCESS_TOKEN | Used for updating GitHub PR's status and Webhook configuration. Minimum scope are `admin:repo_hook` and `repo:status`. You can create and obtain a new token via [settings page](https://github.com/settings/tokens/new). | your-github-personal-access-token
 yes | GITHUB_TARGET_RESOURCE | Choose one event to decide when your CodeBuild project runs. Available value is `pr` or `push`. | push
-optional | GITHUB_IGNORE_BRANCH_REGEX | Regex string to specify branch name to ignore commit events. This parameter will be enabled only the `GITHUB_TARGET_RESOURCE` value is set to `push`. | wip.*
+optional | GITHUB_IGNORE_BRANCH_REGEX | Regex string to specify branch name to ignore commit events. This parameter will be enabled only the `GITHUB_TARGET_RESOURCE` value is `push`. | wip.*
 yes | AWS_DEFAULT_REGION | The region where you want to provision this tool via CloudFormation. | us-east-1
 yes | CODEBUILD_PROJECT_NAME | The AWS CodeBuild project name you've already configured for your GitHub repository. | your-codebuild-project-name
 yes | CODEBUILD_PROJECT_REGION | The region where you've created a CodeBuild project. You can specify a different region from the region of CloudFormation. | us-east-1
+optional | BUILD_SKIPPED_BY | Build invocation will be skipped if the head commit message includes the value of this parameter. This parameter will be used only the GITHUB_TARGET_RESOURCE value is `push`. | "skip ci"
 
 #### Deploy
 
diff --git a/env/example.env b/env/example.env
index 286f336..297aee3 100644
--- a/env/example.env
+++ b/env/example.env
@@ -8,3 +8,4 @@ GITHUB_IGNORE_BRANCH_REGEX=wip.*
 AWS_DEFAULT_REGION=us-east-1
 CODEBUILD_PROJECT_NAME=your-codebuild-project-name
 CODEBUILD_PROJECT_REGION=us-east-1
+BUILD_SKIPPED_BY="skip ci"
diff --git a/sam.yml b/sam.yml
index aa32a1c..60adf4a 100644
--- a/sam.yml
+++ b/sam.yml
@@ -15,6 +15,8 @@ Parameters:
     Type: String
   CodeBuildRegion:
     Type: String
+  BuildSkippedBy:
+    Type: String
 
 Resources:
   # AWS SAM doesn't support `Transform` in nested templates, we includes all children into main template
@@ -208,6 +210,7 @@ Resources:
           GITHUB_REPOSITORY_URL: !Ref GitHubRepositoryUrl
           GITHUB_TARGET_RESOURCE: !Ref GitHubTargetResource
           GITHUB_IGNORE_BRANCH_REGEX: !Ref GitHubIgnoreBranchRegex
+          BUILD_SKIPPED_BY: !Ref BuildSkippedBy
   StatesExecutionRole:
     Type: "AWS::IAM::Role"
     Properties:
diff --git a/scripts/deploy b/scripts/deploy
index 35f1e04..0c6d50a 100755
--- a/scripts/deploy
+++ b/scripts/deploy
@@ -21,7 +21,8 @@ aws cloudformation deploy \
     --parameter-overrides GitHubRepositoryUrl=$GITHUB_REPOSITORY_URL \
         GitHubPersonalAccessToken=$GITHUB_PERSONAL_ACCESS_TOKEN \
         GitHubTargetResource=$GITHUB_TARGET_RESOURCE \
-        GitHubIgnoreBranchRegex=$GITHUB_IGNORE_BRANCH_REGEX \
+        GitHubIgnoreBranchRegex="$GITHUB_IGNORE_BRANCH_REGEX" \
         CodeBuildProjectName=$CODEBUILD_PROJECT_NAME \
         CodeBuildRegion=$CODEBUILD_PROJECT_REGION \
-    --region "$AWS_DEFAULT_REGION"
\ No newline at end of file
+        BuildSkippedBy="$BUILD_SKIPPED_BY" \
+    --region "$AWS_DEFAULT_REGION"
diff --git a/src/functions/github-webhook-handler/index.js b/src/functions/github-webhook-handler/index.js
index 9bd0579..99a2682 100644
--- a/src/functions/github-webhook-handler/index.js
+++ b/src/functions/github-webhook-handler/index.js
@@ -20,8 +20,9 @@ exports.handler = (event, context, callback) => {
 
     const eventType = ghEventType(ghEvent),
         eventAction = ghEvent.action ? ghEvent.action : '',
-        branchName = ghEvent.ref ? ghEvent.ref : ghEvent.ref.replace('refs/heads','')
-    if (shouldIgnore(eventType, eventAction, branchName)) {
+        branchName = ghEvent.ref ? ghEvent.ref : ghEvent.ref.replace('refs/heads',''),
+        commitMessage = ghEvent.head_commit ? ghEvent.head_commit.message : ''
+    if (shouldIgnore(eventType, eventAction, branchName, commitMessage)) {
         callback()
     }
 
diff --git a/src/functions/github-webhook-handler/lib/should-ignore.js b/src/functions/github-webhook-handler/lib/should-ignore.js
index eaf2407..b92b1f0 100644
--- a/src/functions/github-webhook-handler/lib/should-ignore.js
+++ b/src/functions/github-webhook-handler/lib/should-ignore.js
@@ -1,14 +1,14 @@
 'use strict'
 
 // eventType is a string from lib/event-types.
-exports.shouldIgnore = (eventType, eventAction, branchName) => {
+exports.shouldIgnore = (eventType, eventAction = '', branchName = '', commitMessage = '') => {
     // Temporarily disabled
     if (process.env.DO_NOT_RUN+'' === 'true') {
         console.log('`DO_NOT_RUN` option is enabled. We ignore the webhook event this time.')
         return true
     }
 
-    let target = process.env.GITHUB_TARGET_RESOURCE
+    const target = process.env.GITHUB_TARGET_RESOURCE
     // Ignore if the type of this event is not target
     if (target !== eventType) {
         console.log(`${eventType} is not configured as a target. configured target is: ${target}`)
@@ -19,14 +19,18 @@ exports.shouldIgnore = (eventType, eventAction, branchName) => {
         console.log('Closed PR.')
         return true
     }
+    // Ignore if the commit message includes specific text
+    const ignoreKeyword = process.env.BUILD_SKIPPED_BY
+    if (eventType === 'push' && commitMessage.indexOf(ignoreKeyword) !== -1) {
+        console.log(`The push is ignored because the message of the head commit includes the keyword "${ignoreKeyword}".`)
+        return true
+    }
     // Ignore specific branches
     if (eventType === 'push' && process.env.GITHUB_IGNORE_BRANCH_REGEX.trim() !== '') {
         let re = new RegExp('^' + process.env.GITHUB_IGNORE_BRANCH_REGEX.trim() + '$', 'g')
         if (re.test(branchName)) {
             console.log(`Branch "${branchName}" is ignored by configuration.`)
             return true
-        } else {
-            console.log('NOT MATCHED')
         }
     }
     return false
diff --git a/src/functions/github-webhook-handler/lib/should-ignore.test.js b/src/functions/github-webhook-handler/lib/should-ignore.test.js
index 16191f7..7d9d5ed 100644
--- a/src/functions/github-webhook-handler/lib/should-ignore.test.js
+++ b/src/functions/github-webhook-handler/lib/should-ignore.test.js
@@ -27,6 +27,11 @@ describe('should-ignore', () => {
             process.env.GITHUB_IGNORE_BRANCH_REGEX = 'wip.*'
             assert.equal(true, shouldIgnore('push', '', 'wip-branch'))
         })
+        it('should ignore the push event if the message of the head commit has the keyword to be ignored', () => {
+            process.env.GITHUB_TARGET_RESOURCE = 'push'
+            process.env.BUILD_SKIPPED_BY = 'skip ci'
+            assert.equal(true, shouldIgnore('push', '', 'master', '[skip ci] This commit should be ignored'))
+        })
         it('should NOT ignore the push event if the branch is NOT ignored by GITHUB_IGNORE_BRANCH_REGEX', () => {
             process.env.GITHUB_TARGET_RESOURCE = 'push'
             process.env.GITHUB_IGNORE_BRANCH_REGEX = 'wip.*'