diff --git a/app-constants.js b/app-constants.js
index 4b89f079..81cd442a 100644
--- a/app-constants.js
+++ b/app-constants.js
@@ -1,3 +1,5 @@
+const config = require('config')
+
 /**
  * App constants
  */
@@ -72,7 +74,9 @@ const Topics = {
   ChallengeTypeTimelineTemplateDeleted: 'test.new.bus.events', // 'challenge.action.type.timeline.template.deleted'
   ChallengeAttachmentCreated: 'test.new.bus.events', // 'challenge.action.attachment.created',
   ChallengeAttachmentUpdated: 'test.new.bus.events', // 'challenge.action.attachment.updated',
-  ChallengeAttachmentDeleted: 'test.new.bus.events' // 'challenge.action.attachment.deleted',
+  ChallengeAttachmentDeleted: 'test.new.bus.events', // 'challenge.action.attachment.deleted',
+  // Self Service topics
+  Notifications: 'notifications.action.create'
 }
 
 const challengeTracks = {
@@ -92,6 +96,32 @@ const reviewTypes = {
   Internal: 'INTERNAL'
 }
 
+const SelfServiceNotificationTypes = {
+  WORK_REQUEST_SUBMITTED: 'self-service.notifications.work-request-submitted',
+  WORK_REQUEST_STARTED: 'self-service.notifications.work-request-started',
+  WORK_REQUEST_REDIRECTED: 'self-service.notifications.work-request-redirected',
+  WORK_COMPLETED: 'self-service.notifications.work-completed'
+}
+
+const SelfServiceNotificationSettings = {
+  [SelfServiceNotificationTypes.WORK_REQUEST_SUBMITTED]: {
+    sendgridTemplateId: config.SENDGRID_TEMPLATES.WORK_REQUEST_SUBMITTED,
+    cc: []
+  },
+  [SelfServiceNotificationTypes.WORK_REQUEST_STARTED]: {
+    sendgridTemplateId: config.SENDGRID_TEMPLATES.WORK_REQUEST_STARTED,
+    cc: []
+  },
+  [SelfServiceNotificationTypes.WORK_REQUEST_REDIRECTED]: {
+    sendgridTemplateId: config.SENDGRID_TEMPLATES.WORK_REQUEST_REDIRECTED,
+    cc: [...config.SELF_SERVICE_EMAIL_CC_ACCOUNTS]
+  },
+  [SelfServiceNotificationTypes.WORK_COMPLETED]: {
+    sendgridTemplateId: config.SENDGRID_TEMPLATES.WORK_COMPLETED,
+    cc: []
+  }
+}
+
 module.exports = {
   UserRoles,
   prizeSetTypes,
@@ -103,5 +133,7 @@ module.exports = {
   challengeTracks,
   challengeTextSortField,
   DiscussionTypes,
-  reviewTypes
+  reviewTypes,
+  SelfServiceNotificationTypes,
+  SelfServiceNotificationSettings
 }
diff --git a/config/default.js b/config/default.js
index 2d19d167..3a081582 100644
--- a/config/default.js
+++ b/config/default.js
@@ -1,6 +1,7 @@
 /**
  * The configuration file.
  */
+const _ = require('lodash')
 require('dotenv').config()
 module.exports = {
   READONLY: process.env.READONLY === 'true' || false,
@@ -86,5 +87,16 @@ module.exports = {
 
   NEW_SELF_SERVICE_PROJECT_TYPE: process.env.NEW_SELF_SERVICE_PROJECT_TYPE || 'self-service',
 
+  SELF_SERVICE_WHITELIST_HANDLES: process.env.SELF_SERVICE_WHITELIST_HANDLES || [],
+
+  SENDGRID_TEMPLATES: {
+    WORK_REQUEST_SUBMITTED: process.env.WORK_REQUEST_SUBMITTED || '',
+    WORK_REQUEST_STARTED: process.env.WORK_REQUEST_STARTED || '',
+    WORK_REQUEST_REDIRECTED: process.env.WORK_REQUEST_REDIRECTED || '',
+    WORK_COMPLETED: process.env.WORK_COMPLETED || ''
+  },
+
+  EMAIL_FROM: process.env.EMAIL_FROM || 'no-reply@topcoder.com',
+  SELF_SERVICE_EMAIL_CC_ACCOUNTS: process.env.SELF_SERVICE_EMAIL_CC_ACCOUNTS ? _.map(process.env.SELF_SERVICE_EMAIL_CC_ACCOUNTS.split(','), email => ({ email })) : [],
   SELF_SERVICE_WHITELIST_HANDLES: process.env.SELF_SERVICE_WHITELIST_HANDLES || ['TCConnCopilot', 'sstestcopilot']
 }
diff --git a/src/common/helper.js b/src/common/helper.js
index 96e91071..ac0353e8 100644
--- a/src/common/helper.js
+++ b/src/common/helper.js
@@ -1126,6 +1126,35 @@ async function getMemberById (userId) {
   return {}
 }
 
+/**
+ * Send self service notification
+ * @param {String} type the notification type
+ * @param {Array} recipients the array of recipients in { userId || email || handle } format
+ * @param {Object} data the data
+ */
+async function sendSelfServiceNotification (type, recipients, data) {
+  try {
+    await postBusEvent(constants.Topics.Notifications, {
+      notifications: [
+        {
+          serviceId: 'email',
+          type,
+          details: {
+            from: config.EMAIL_FROM,
+            recipients: [...recipients],
+            cc: [...constants.SelfServiceNotificationSettings[type].cc],
+            data,
+            sendgridTemplateId: constants.SelfServiceNotificationSettings[type].sendgridTemplateId,
+            version: 'v3'
+          }
+        }
+      ]
+    })
+  } catch (e) {
+    logger.debug(`Failed to post notification ${type}: ${e.message}`)
+  }
+}
+
 module.exports = {
   wrapExpress,
   autoWrapExpress,
@@ -1175,5 +1204,6 @@ module.exports = {
   cancelProject,
   getProjectPayment,
   capturePayment,
-  cancelPayment
+  cancelPayment,
+  sendSelfServiceNotification
 }
diff --git a/src/services/ChallengeService.js b/src/services/ChallengeService.js
index e0a1ba8b..796116ad 100644
--- a/src/services/ChallengeService.js
+++ b/src/services/ChallengeService.js
@@ -1096,7 +1096,16 @@ async function createChallenge (currentUser, challenge, userToken) {
 
   // post bus event
   await helper.postBusEvent(constants.Topics.ChallengeCreated, ret)
-
+  // send email notification
+  if (challenge.legacy.selfService && currentUser.handle) {
+    await helper.sendSelfServiceNotification(
+      constants.SelfServiceNotificationTypes.WORK_REQUEST_SUBMITTED,
+      [{ userId: currentUser.userId }],
+      {
+        handle: currentUser.handle,
+        workItemName: ret.name
+      })
+  }
   return ret
 }