diff --git a/src/common/constants.js b/src/common/constants.js
index 4633ff1..9ad3e4f 100644
--- a/src/common/constants.js
+++ b/src/common/constants.js
@@ -10,6 +10,19 @@
 const _ = require('lodash');
 const config = require('config');
 
+const projectTypes = {
+  app_dev: 'Full App',
+  generic: 'Work Project',
+  visual_prototype: 'Design & Prototype',
+  visual_design: 'Design',
+};
+const icons = {
+  slack: {
+    CoderBotIcon: 'https://emoji.slack-edge.com/T03R80JP7/coder-the-bot/85ae574c0c7063ef.png',
+    CoderErrorIcon: 'https://emoji.slack-edge.com/T03R80JP7/coder-error/cd2633216e7fd385.png',
+    CoderGrinningIcon: 'https://emoji.slack-edge.com/T03R80JP7/coder-grinning/a3b7f3fe9e838377.png',
+  },
+};
 module.exports = {
   // The event types to be consumed from the source RabbitMQ
   events: {
@@ -30,7 +43,7 @@ module.exports = {
           fallback: 'A project is ready to be reviewed.',
           title: _.get(data, 'project.name', ''),
           title_link: `https://connect.${config.get('AUTH_DOMAIN')}/projects/${data.project.id}/`,
-          text: _.truncate(_.get(data, 'project.description', ''), {length: 200, separator: /,? +.,/ }),
+          text: _.truncate(_.get(data, 'project.description', ''), { length: 200, separator: /,? +.,/ }),
           ts: (new Date(_.get(data, 'project.updatedAt', null))).getTime() / 1000,
           fields: [
             {
@@ -40,7 +53,12 @@ module.exports = {
             },
             {
               title: 'Owner',
-              value: `${_.get(data, 'owner.firstName', '')} ${_.get(data, 'owner.lastName', '')}` ,
+              value: `${_.get(data, 'owner.firstName', '')} ${_.get(data, 'owner.lastName', '')}`,
+              short: false,
+            },
+            {
+              title: 'Project Type',
+              value: projectTypes[data.project.type],
               short: false,
             },
           ],
@@ -48,16 +66,61 @@ module.exports = {
       },
       projectUnclaimed: (data) => {
         return {
+          icon_url: icons.slack.CoderBotIcon,
           channel: `${config.get('SLACK_CHANNEL_COPILOTS')}`,
           pretext: 'A project has been reviewed and needs a copilot. Please check it out and claim it.',
           fallback: 'A project has been reviewed and needs a copilot. Please check it out and claim it.',
           title: _.get(data, 'project.name', ''),
           title_link: `https://connect.${config.get('AUTH_DOMAIN')}/projects/${data.project.id}/`,
-          text: _.truncate(_.get(data, 'project.description', ''), {length: 200, separator: /,? +.,/ }),
+          text: _.truncate(_.get(data, 'project.description', ''), { length: 200, separator: /,? +.,/ }),
+          ts: (new Date(_.get(data, 'project.updatedAt', null))).getTime() / 1000,
+          fields: [
+            {
+              title: 'Project Type',
+              value: projectTypes[data.project.type],
+              short: false,
+            },
+          ]
+        }
+      },
+      projectUnclaimedReposted: (data) => {
+        return {
+          icon_url: icons.slack.CoderErrorIcon,
+          channel: `${config.get('SLACK_CHANNEL_COPILOTS')}`,
+          pretext: 'We\'re still looking for a copilot for a reviewed project. Please check it out and claim it.',
+          fallback: 'We\'re still looking for a copilot for a reviewed project. Please check it out and claim it.',
+          title: _.get(data, 'project.name', ''),
+          title_link: `https://connect.${config.get('AUTH_DOMAIN')}/projects/${data.project.id}/`,
+          text: _.truncate(_.get(data, 'project.description', ''), { length: 200, separator: /,? +.,/ }),
           ts: (new Date(_.get(data, 'project.updatedAt', null))).getTime() / 1000,
-          fields: []
+          fields: [
+            {
+              title: 'Project Type',
+              value: projectTypes[data.project.type],
+              short: false,
+            },
+          ]
         }
-      }
+      },
+      projectClaimed: (data) => {
+        return {
+          icon_url: icons.slack.CoderGrinningIcon,
+          channel: `${config.get('SLACK_CHANNEL_COPILOTS')}`,
+          pretext: `${data.firstName} ${data.lastName} has claimed a project. Welcome to the team!`,
+          fallback: `${data.firstName} ${data.lastName} has claimed a project. Welcome to the team!`,
+          title: _.get(data, 'project.name', ''),
+          title_link: `https://connect.${config.get('AUTH_DOMAIN')}/projects/${data.project.id}/`,
+          text: _.truncate(_.get(data, 'project.description', ''), { length: 200, separator: /,? +.,/ }),
+          ts: (new Date(_.get(data, 'project.updatedAt', null))).getTime() / 1000,
+          fields: [
+            {
+              title: 'Project Type',
+              value: projectTypes[data.project.type],
+              short: false,
+            },
+          ]
+        }
+      },
     },
     discourse: {
       project: {
@@ -107,6 +170,10 @@ module.exports = {
           title: 'Your project has a new owner',
           content: (data) => `${data.firstName} ${data.lastName} is now responsible for project <a href="${data.projectUrl}" rel="nofollow">${data.projectName}</a>. Good luck ${data.firstName}.`,
         },
+        ownerAdded: {
+          title: 'Ownership changed',
+          content: (data) => `Your project has a new owner ${data.firstName} ${data.lastName} is now responsible for project Project title. Good luck ${data.firstName}!`,
+        },
       },
     },
     project: {
@@ -138,4 +205,6 @@ module.exports = {
     customer: 'customer',
     copilot: 'copilot',
   },
+  projectTypes,
+  icons,
 };
diff --git a/src/handlers/memberEvents.js b/src/handlers/memberEvents.js
index 234eee0..e5ec2dc 100644
--- a/src/handlers/memberEvents.js
+++ b/src/handlers/memberEvents.js
@@ -10,6 +10,7 @@
 const config = require('config');
 const constants = require('../common/constants');
 const util = require('./util');
+const _ = require('lodash');
 
 /**
  * Create notifications from project.member.added events
@@ -23,12 +24,32 @@ function* memberAdded(logger, data) {
   ];
 
   let topic;
-  if (data.role === constants.memberRoles.customer) {
+  const notifications = {
+    slack: {
+      copilot: [],
+    },
+  };
+  if (data.role === constants.memberRoles.customer && data.isPrimary) {
+    topic = constants.notifications.discourse.teamMembers.ownerAdded;
+  } else if (data.role === constants.memberRoles.customer) {
     topic = constants.notifications.discourse.teamMembers.added;
   } else if (data.role === constants.memberRoles.manager) {
     topic = constants.notifications.discourse.teamMembers.managerJoined;
   } else if (data.role === constants.memberRoles.copilot) {
     topic = constants.notifications.discourse.teamMembers.copilotJoined;
+    // Notify project claimed
+    if ((project.status === constants.projectStatuses.active ||
+      project.status === constants.projectStatuses.reviewed)
+      && _.filter(project.members, ['role', 'copilot']).length < 2) {
+      const slackNotification = util.buildSlackNotification(
+        {
+          project,
+          firstName: addedMember.firstName,
+          lastName: addedMember.lastName,
+        },
+        constants.notifications.slack.projectClaimed);
+      notifications.slack.copilot.push(slackNotification);
+    }
   }
 
   const topicData = {
@@ -38,13 +59,11 @@ function* memberAdded(logger, data) {
     lastName: addedMember.lastName,
   };
 
-  const notifications = {
-    discourse: [{
-      projectId: project.id,
-      title: topic.title,
-      content: topic.content(topicData),
-    }],
-  };
+  notifications.discourse = [{
+    projectId: project.id,
+    title: topic.title,
+    content: topic.content(topicData),
+  }];
   return notifications;
 }
 
diff --git a/src/handlers/projectEvents.js b/src/handlers/projectEvents.js
index 6e65c1d..b7ffbf6 100644
--- a/src/handlers/projectEvents.js
+++ b/src/handlers/projectEvents.js
@@ -129,9 +129,9 @@ function* projectUnclaimedNotifications(logger, data) {
     projectCopilotIds.length === 0) {
     notifications.delayed = data;
     const slackNotification = util.buildSlackNotification(
-      { project, },
-      constants.notifications.slack.projectUnclaimed
-    )
+      { project },
+      constants.notifications.slack.projectUnclaimedReposted
+    );
     notifications.slack.copilot.push(slackNotification);
   }
   return notifications;
diff --git a/src/handlers/util.js b/src/handlers/util.js
index bb2b8df..c992503 100644
--- a/src/handlers/util.js
+++ b/src/handlers/util.js
@@ -200,7 +200,7 @@ function buildSlackNotification(data, slackDataGenerator) {
   const slackData = slackDataGenerator(data);
   return {
     username: config.get('SLACK_USERNAME'),
-    icon_url: config.get('SLACK_ICON_URL'),
+    icon_url: slackData.url || config.get('SLACK_ICON_URL'),
     channel: slackData.channel,
     attachments: [{
       color: "#36a64f",
diff --git a/src/test/app.test.js b/src/test/app.test.js
index d4f503c..894e59a 100644
--- a/src/test/app.test.js
+++ b/src/test/app.test.js
@@ -27,6 +27,7 @@ const sampleEvents = {
   updatedReviewedAnotherStatus: require('./data/events.updated.reviewed.anotherStatus.json'),
   updatedReviewedSameStatus: require('./data/events.updated.reviewed.sameStatus.json'),
   memberAddedTeamMember: require('./data/events.memberAdded.teamMember.json'),
+  memberAddedOwner: require('./data/events.memberAdded.owner.json'),
   memberAddedManager: require('./data/events.memberAdded.manager.json'),
   memberAddedCopilot: require('./data/events.memberAdded.copilot.json'),
   memberRemovedLeft: require('./data/events.memberRemoved.left.json'),
@@ -55,7 +56,13 @@ const expectedSlackNotficationBase = {
     title: "test",
     title_link: "https://connect.topcoder-dev.com/projects/1/",
     text: "test",
-    fields: [],
+    fields: [
+      {
+        short: false,
+        title: 'Project Type',
+        value: 'Design',
+      },
+    ],
     footer: "Topcoder",
     footer_icon: "https://emoji.slack-edge.com/T03R80JP7/topcoder/7c68acd90a6b6d77.png",
     ts: 1478304000,
@@ -66,7 +73,21 @@ const expectedSlackCopilotNotification = _.cloneDeep(expectedSlackNotficationBas
 _.extend(expectedSlackCopilotNotification.attachments[0], {
   pretext: 'A project has been reviewed and needs a copilot. Please check it out and claim it.',
   fallback: 'A project has been reviewed and needs a copilot. Please check it out and claim it.',
-})
+});
+
+const expectedRepostedSlackCopilotNotification = _.cloneDeep(expectedSlackNotficationBase);
+_.extend(expectedRepostedSlackCopilotNotification.attachments[0], {
+  pretext: 'We\'re still looking for a copilot for a reviewed project. Please check it out and claim it.',
+  fallback: 'We\'re still looking for a copilot for a reviewed project. Please check it out and claim it.',
+});
+const expectedClaimedSlackCopilotNotification = _.cloneDeep(expectedSlackNotficationBase);
+_.extend(expectedClaimedSlackCopilotNotification.attachments[0], {
+  pretext: 'F_user L_user has claimed a project. Welcome to the team!',
+  fallback: 'F_user L_user has claimed a project. Welcome to the team!',
+  text: 'Project description 1',
+  title: 'Project name 1',
+  ts: '1477671612',
+});
 
 const expectedManagerSlackNotification = _.cloneDeep(expectedSlackNotficationBase);
 _.extend(expectedManagerSlackNotification.attachments[0], {
@@ -75,6 +96,11 @@ _.extend(expectedManagerSlackNotification.attachments[0], {
   fields: [
     { title: 'Ref Code', value: '', short: false },
     { title: 'Owner', value: 'F_user L_user', short: false },
+    {
+      short: false,
+      title: 'Project Type',
+      value: 'Design',
+    },
   ]
 })
 
@@ -278,7 +304,7 @@ describe('app', () => {
         assertCount += 1;
         sinon.assert.notCalled(spy);
         const params = slackSpy.lastCall.args;
-        assert.deepEqual(params[1], expectedSlackCopilotNotification);
+        assert.deepEqual(params[1], expectedRepostedSlackCopilotNotification);
         // console.log('assert#', assertCount)
         // console.log('callbackCount#', callbackCount)
         // checkAssert(assertCount, callbackCount, done);
@@ -316,6 +342,18 @@ describe('app', () => {
   });
 
   describe('`project.member.added` event', () => {
+    it('should create `Project.Member.ownerAdded` notification', (done) => {
+      sendTestEvent(sampleEvents.memberAddedOwner, 'project.member.added');
+      setTimeout(() => {
+        const expectedTitle = 'Ownership changed';
+        const expectedBody = 'Your project has a new owner F_user L_user is now responsible for project Project title. Good luck F_user!';
+        const params = spy.lastCall.args;
+        assert.equal(params[2], expectedTitle);
+        assert.equal(params[3], expectedBody);
+        done();
+      }, testTimeout);
+    });
+
     it('should create `Project.Member.TeamMemberAdded` notification', (done) => {
       sendTestEvent(sampleEvents.memberAddedTeamMember, 'project.member.added');
       setTimeout(() => {
@@ -351,6 +389,32 @@ describe('app', () => {
         done();
       }, testTimeout);
     });
+    it('should create `Project.Member.CopilotJoined` notification and slack copilot joined notification', (done) => {
+      request.get.restore();
+      stub = sinon.stub(request, 'get');
+      stub.withArgs(sinon.match.has('url', `${config.API_BASE_URL}/v4/projects/1`))
+        .yields(null, { statusCode: 200 }, sampleProjects.projectTest);
+      stub.withArgs(sinon.match.has('url', `${config.API_BASE_URL}/v3/members/_search/?query=userId:40051331`))
+        .yields(null, { statusCode: 200 }, sampleUsers.user1);
+
+      sendTestEvent(sampleEvents.memberAddedCopilot, 'project.member.added');
+      setTimeout(() => {
+        const expectedTitle = 'A Topcoder copilot has joined your project';
+        const expectedBody = 'F_user L_user has joined your project <a href="https://connect.topcoder-dev.com/projects/1/" rel="nofollow">test</a> as a copilot.';
+        const params = spy.lastCall.args;
+        assert.equal(params[2], expectedTitle);
+        assert.equal(params[3], expectedBody);
+        const slackParams = slackSpy.lastCall.args;
+        const expectedTestCopilotNotificaton = _.cloneDeep(expectedClaimedSlackCopilotNotification);
+        _.extend(expectedTestCopilotNotificaton.attachments[0], {
+          text: 'test',
+          title: 'test',
+          ts: 1478304000,
+        });
+        assert.deepEqual(slackParams[1], expectedTestCopilotNotificaton);
+        done();
+      }, testTimeout);
+    });
   });
 
   describe('`project.member.removed` event', () => {
diff --git a/src/test/data/events.memberAdded.owner.json b/src/test/data/events.memberAdded.owner.json
new file mode 100644
index 0000000..e57eb32
--- /dev/null
+++ b/src/test/data/events.memberAdded.owner.json
@@ -0,0 +1,11 @@
+{
+  "id": 1185,
+  "userId": 40051331,
+  "role": "customer",
+  "isPrimary": true,
+  "createdAt": "2016-11-04T03:57:57.000Z",
+  "updatedAt": "2016-11-04T03:57:57.000Z",
+  "createdBy": 40152856,
+  "updatedBy": 40152856,
+  "projectId": 1
+}
diff --git a/src/test/data/events.memberAdded.teamMember.json b/src/test/data/events.memberAdded.teamMember.json
index e57eb32..c5c3085 100644
--- a/src/test/data/events.memberAdded.teamMember.json
+++ b/src/test/data/events.memberAdded.teamMember.json
@@ -2,7 +2,7 @@
   "id": 1185,
   "userId": 40051331,
   "role": "customer",
-  "isPrimary": true,
+  "isPrimary": false,
   "createdAt": "2016-11-04T03:57:57.000Z",
   "updatedAt": "2016-11-04T03:57:57.000Z",
   "createdBy": 40152856,