diff --git a/css/style.css b/css/style.css
index b2a58c71e..08c573300 100644
--- a/css/style.css
+++ b/css/style.css
@@ -185,6 +185,11 @@ p.pitch a {
 	font-size: 80%;
 }
 
+p.friends-pitch {
+    font-size: 25px;
+    font-weight: 300;
+}
+
 hr {
 	margin-top: 2em;
 	margin-bottom: 3em;
diff --git a/en-US/index.html b/en-US/index.html
index a1af08ef2..9b9d979cb 100644
--- a/en-US/index.html
+++ b/en-US/index.html
@@ -10,8 +10,6 @@
           that runs blazingly fast,
           prevents segfaults,
           and guarantees thread safety.
-          <br/>
-          <b><a href="friends.html">See who's using Rust.</a></b>
         </p>
       </div>
       <div class="col-md-4">
@@ -22,6 +20,11 @@
           <a href="{{ site.stable_blog }}">{{ site.stable_date | date: "%B %-d, %Y" }}</a>
         </div>
       </div>
+      <div class="col-md-12">
+        <p class="friends-pitch">
+          <a href="friends.html">See who's using Rust</a>, and <a href="whitepapers.html">read more about Rust in production</a>.
+        </p>
+      </div>
     </div>
 
     <div class="row code-row">
diff --git a/en-US/whitepapers.md b/en-US/whitepapers.md
new file mode 100644
index 000000000..38a0df717
--- /dev/null
+++ b/en-US/whitepapers.md
@@ -0,0 +1,13 @@
+---
+layout: default
+title: Rust Whitepapers &middot; The Rust Programming Language
+---
+
+# Rust Whitepapers
+
+Read about companies' experiences with Rust in production. Would your company like to be featured
+in a case study? [Reach out!](mailto:community@rust-lang.org)
+
+* [Rust at Tilde](/pdfs/Rust-Tilde-Whitepaper.pdf) - learn how Rust helps
+  [Tilde](http://www.tilde.io/), makers of [Skylight](https://www.skylight.io/), use minimal
+  resources to enable feature-rich performance monitoring of their customers' applications.
diff --git a/pdfs/Rust-Tilde-Whitepaper.pdf b/pdfs/Rust-Tilde-Whitepaper.pdf
new file mode 100644
index 000000000..46da0220d
Binary files /dev/null and b/pdfs/Rust-Tilde-Whitepaper.pdf differ