diff --git a/.travis.yml b/.travis.yml
index 5c9fecac2..e073d3d7e 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -27,6 +27,8 @@ script:
   - 'if [ "$TRAVIS_PULL_REQUEST"  = "false" ]; then make images; fi'
   # Process 'make images' when running as a pull request
   - 'if [ "$TRAVIS_PULL_REQUEST" != "false" ]; then unset quay_repository && make images; fi'
+   # Process 'make push-images' when NOT a pull request
+  - 'if [[ "$TRAVIS_PULL_REQUEST" == "false"  &&  ! "$TRAVIS_BRANCH" =~ "^v[0-9]\.[0-9]+\.[0-9]+" ]]; then make push-images; fi'
   # Run the e2e and handle Travis condition where Travis fails on no output for 10 minutes.   No output for 10 minutes
   # is fine for our test cases that waits for 10 minutes before requeuing a job.  The other workaround was to
   # use 'travis_wait n' which unfortunately does not stream output until the very end so monitoring the Travis log