diff --git a/web/pandas/about/index.html b/web/pandas/about/index.md
similarity index 100%
rename from web/pandas/about/index.html
rename to web/pandas/about/index.md
diff --git a/web/pandas/contribute.md b/web/pandas/contribute.md
index 825a5870bf5a0..9f4ebaf97598c 100644
--- a/web/pandas/contribute.md
+++ b/web/pandas/contribute.md
@@ -1,12 +1,55 @@
 # Contribute to pandas
 
-_pandas_ is and always will be **free**. To make the development sustainable, we need _pandas_ users, corporate
-or individual, to support the development by providing their time and money.
+_pandas_ is and will always be **free**. To make the development sustainable, we need _pandas_ users, corporate
+and individual, to support the development by providing their time and money.
 
 You can find more information about current developers in the [team page](about/team.html),
 and about current sponsors in the [sponsors page](about/sponsors.html).
-Financial contributions will mainly be used to advance in the [pandas roadmap](about/roadmap.html).
 
-- If your **company or organization** is interested in helping make pandas better, please contact us at [info@numfocus.org](mailto:info@numfocus.org)
-- If you want to contribute to _pandas_ with your **time**, please visit the [contributing page]({{ base_url }}/docs/development/index.html)
-- If you want to support _pandas_ with a **donation**, please use the [donations page](donate.html).
+<section>
+    <div class="container mt-5">
+      <div class="row text-center">
+        <div class="col-md-4">
+          <span class="fa-stack fa-4x">
+            <i class="fas fa-circle fa-stack-2x pink"></i>
+            <i class="fas fa-building fa-stack-1x fa-inverse"></i>
+          </span>
+          <h4 class="service-heading mt-3 font-weight-bold blue">Corporate support</h4>
+          <p class="text-muted">
+            pandas depends on companies and institutions using the software to support its development. Hiring
+            people to work on pandas, or letting existing employees to contribute to the
+            software. Or sponsoring pandas with funds, so the project can hire people to
+            progress on the <a href="about/roadmap.html">pandas roadmap</a>.
+          </p>
+          <p>More information in the <a href="about/sponsors.html">sponsors page</a></p>
+        </div>
+        <div class="col-md-4">
+          <span class="fa-stack fa-4x">
+            <i class="fas fa-circle fa-stack-2x pink"></i>
+            <i class="fas fa-users fa-stack-1x fa-inverse"></i>
+          </span>
+          <h4 class="service-heading mt-3 font-weight-bold blue">Individual contributors</h4>
+          <p class="text-muted">
+            pandas is mostly developed by volunteers. All kind of contributions are welcome,
+            such as contributions to the code, to the website (including graphical designers),
+            to the documentation (including translators) and others. There are tasks for all
+            levels, including beginners.
+          </p>
+          <p>More information in the <a href="{{ base_url }}/docs/development/index.html">contributing page</a></p>
+        </div>
+        <div class="col-md-4">
+          <span class="fa-stack fa-4x">
+            <i class="fas fa-circle fa-stack-2x pink"></i>
+            <i class="fas fa-dollar-sign fa-stack-1x fa-inverse"></i>
+          </span>
+          <h4 class="service-heading mt-3 font-weight-bold blue">Donations</h4>
+          <p class="text-muted">
+            Individual donations are appreciated, and are used for things like the project
+            infrastructure, travel expenses for our volunteer contributors to attend
+            the in-person sprints, or to give small grants to develop features.
+          </p>
+          <p>Make your donation in the <a href="donate.html">donate page</a></p>
+        </div>
+      </div>
+    </div>
+</section>
diff --git a/web/pandas/static/css/pandas.css b/web/pandas/static/css/pandas.css
index 8b5905d480ac3..b27ec6d42cc11 100644
--- a/web/pandas/static/css/pandas.css
+++ b/web/pandas/static/css/pandas.css
@@ -23,6 +23,12 @@ a {
 code {
     white-space: pre;
 }
+.blue {
+    color: #150458;
+}
+.pink {
+    color: #e70488;
+}
 .fab {
     font-size: 1.2rem;
     color: #666;