diff --git a/Makefile b/Makefile
index 3008f42dac..ac3a193780 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,4 @@
-VERSION = 0.0.1
+VERSION = edge
 TAG = $(VERSION)
 PREFIX ?= nginx-kubernetes-gateway
 
diff --git a/deploy/manifests/nginx-gateway.yaml b/deploy/manifests/nginx-gateway.yaml
index 97f69cf6e3..995961393a 100644
--- a/deploy/manifests/nginx-gateway.yaml
+++ b/deploy/manifests/nginx-gateway.yaml
@@ -86,7 +86,7 @@ spec:
         - name: nginx-config
           mountPath: /etc/nginx
       containers:
-      - image: nginx-kubernetes-gateway:0.0.1
+      - image: nginx-kubernetes-gateway:edge
         imagePullPolicy: IfNotPresent
         name: nginx-gateway
         volumeMounts:
diff --git a/docs/building-the-image.md b/docs/building-the-image.md
index 2a99bb4776..6700e192bb 100644
--- a/docs/building-the-image.md
+++ b/docs/building-the-image.md
@@ -22,12 +22,12 @@ Before you can build the NGINX Kubernetes Gateway, make sure you have the follow
    make PREFIX=myregistry.example.com/nginx-kubernetes-gateway container
    ```
 
-   Set the `PREFIX` variable to the name of the registry you'd like to push the image to. By default, the image will be named `nginx-kubernetes-gateway:0.0.1`.
+   Set the `PREFIX` variable to the name of the registry you'd like to push the image to. By default, the image will be named `nginx-kubernetes-gateway:edge`.
 
 1. Push the image to your container registry:
 
    ```
-   docker push myregistry.example.com/nginx-kubernetes-gateway:0.0.1
+   docker push myregistry.example.com/nginx-kubernetes-gateway:edge
    ```
 
-   Make sure to substitute `myregistry.example.com/nginx-kubernetes-gateway` with your registry.
\ No newline at end of file
+   Make sure to substitute `myregistry.example.com/nginx-kubernetes-gateway` with your registry.
diff --git a/docs/installation.md b/docs/installation.md
index 377caf8169..6b2baa2fee 100644
--- a/docs/installation.md
+++ b/docs/installation.md
@@ -14,7 +14,7 @@ You can deploy NGINX Kubernetes Gateway on an existing Kubernetes 1.16+ cluster.
 1. Load the NGINX Kubernetes Gateway image onto your kind cluster:
 
    ```
-   kind load docker-image nginx-kubernetes-gateway:0.0.1
+   kind load docker-image nginx-kubernetes-gateway:edge
    ```
 
    Make sure to substitute the image name with the name of the image you built.
@@ -107,4 +107,4 @@ Create a service with type `LoadBalancer` using the appropriate manifest for you
 
    ```
    nslookup <dns-name>
-   ```
\ No newline at end of file
+   ```