diff --git a/README.rst b/README.rst
index 8c8d366a5..71982c1c3 100644
--- a/README.rst
+++ b/README.rst
@@ -2,7 +2,6 @@
 
    <img align="right" width="auto" height="auto" src="https://www.elastic.co/static-res/images/elastic-logo-200.png">
 
-
 Elasticsearch Python Client
 ===========================
 
@@ -42,6 +41,11 @@ Features
 Installation
 ------------
 
+`Download the latest version of Elasticsearch <https://www.elastic.co/downloads/elasticsearch>`_
+or
+`sign-up <https://cloud.elastic.co/registration?elektra=en-ess-sign-up-page>`_
+for a free trial of Elastic Cloud.
+
 Refer to the `Installation section <https://www.elastic.co/guide/en/elasticsearch/client/python-api/current/getting-started-python.html#_installation>`_ 
 of the getting started documentation.
 
diff --git a/docs/guide/installation.asciidoc b/docs/guide/installation.asciidoc
index 623add181..d745b98aa 100644
--- a/docs/guide/installation.asciidoc
+++ b/docs/guide/installation.asciidoc
@@ -1,6 +1,11 @@
 [[installation]]
 == Installation
 
+**[Download the latest version of Elasticsearch](https://www.elastic.co/downloads/elasticsearch)**
+or
+**[sign-up](https://cloud.elastic.co/registration?elektra=en-ess-sign-up-page)**
+**for a free trial of Elastic Cloud**.
+
 The Python client for {es} can be installed with pip:
 
 [source,sh]
diff --git a/docs/sphinx/index.rst b/docs/sphinx/index.rst
index 555b62063..cef9c53ae 100644
--- a/docs/sphinx/index.rst
+++ b/docs/sphinx/index.rst
@@ -5,6 +5,11 @@ Official low-level client for Elasticsearch. Its goal is to provide common
 ground for all Elasticsearch-related code in Python; because of this it tries
 to be opinion-free and very extendable.
 
+`Download the latest version of Elasticsearch <https://www.elastic.co/downloads/elasticsearch>`_
+or
+`sign-up <https://cloud.elastic.co/registration?elektra=en-ess-sign-up-page>`_
+for a free trial of Elastic Cloud.
+
 
 Installation
 ------------