diff --git a/lib/command/run-multiple/collection.js b/lib/command/run-multiple/collection.js
index ff51c87fd..a533029d3 100644
--- a/lib/command/run-multiple/collection.js
+++ b/lib/command/run-multiple/collection.js
@@ -47,14 +47,26 @@ class Collection {
    */
   prepareRuns(selectedRuns, config) {
     selectedRuns.forEach((selectedRun) => {
-      const [runName] = selectedRun.split(':');
-      const runConfig = config.multiple[runName];
+      const runConfig = [];
+      const runName = [];
 
-      if (!runConfig) {
-        throw new Error(`run ${runName} was not configured in "multiple" section of config`);
+      if (selectedRun === 'all') {
+        Object.keys(config.multiple).forEach(name => {
+          runName.push(name);
+          runConfig.push(config.multiple[name]);
+        });
+      } else {
+        runName.push(selectedRun.split(':')[0]);
+        runConfig.push(config.multiple[runName[0]]);
       }
 
-      this.addRun(createRun(runName, runConfig));
+      for (let i = 0; i < runConfig.length; i++) {
+        if (!runConfig[i]) {
+          throw new Error(`run ${runName[i]} was not configured in "multiple" section of config`);
+        }
+
+        this.addRun(createRun(runName[i], runConfig[i]));
+      }
     });
 
     return this;