diff --git a/cli/cli.go b/cli/cli.go
index 87909759..d259e446 100644
--- a/cli/cli.go
+++ b/cli/cli.go
@@ -22,6 +22,7 @@ package cli
 import (
 	"encoding/json"
 	"fmt"
+	"io/ioutil"
 	"log"
 	"os"
 	"strings"
@@ -33,9 +34,12 @@ import (
 	"github.com/arduino/FirmwareUploader/modules/winc"
 	"github.com/arduino/FirmwareUploader/utils"
 	"github.com/arduino/FirmwareUploader/utils/context"
+	v "github.com/arduino/FirmwareUploader/version"
 	"github.com/arduino/arduino-cli/cli/errorcodes"
 	"github.com/arduino/arduino-cli/cli/feedback"
 	"github.com/arduino/go-paths-helper"
+	"github.com/mattn/go-colorable"
+	"github.com/rifflock/lfshook"
 	"github.com/sirupsen/logrus"
 	"github.com/spf13/cobra"
 )
@@ -43,6 +47,10 @@ import (
 var (
 	ctx          = &context.Context{}
 	outputFormat string
+	verbose      bool
+	logFile      string
+	logFormat    string
+	logLevel     string
 )
 
 func NewCommand() *cobra.Command {
@@ -70,8 +78,14 @@ func NewCommand() *cobra.Command {
 	firmwareUploaderCli.Flags().StringVar(&ctx.Model, "model", "", "module model (winc, nina or sara)")
 	firmwareUploaderCli.Flags().StringVar(&ctx.BoardName, "get_available_for", "", "Ask for available firmwares matching a given board")
 	firmwareUploaderCli.Flags().IntVar(&ctx.Retries, "retries", 9, "Number of retries in case of upload failure")
+
 	firmwareUploaderCli.PersistentFlags().StringVar(&outputFormat, "format", "text", "The output format, can be {text|json}.")
 
+	firmwareUploaderCli.PersistentFlags().StringVar(&logFile, "log-file", "", "Path to the file where logs will be written")
+	firmwareUploaderCli.PersistentFlags().StringVar(&logFormat, "log-format", "", "The output format for the logs, can be {text|json}.")
+	firmwareUploaderCli.PersistentFlags().StringVar(&logLevel, "log-level", "info", "Messages with this level and above will be logged. Valid levels are: trace, debug, info, warn, error, fatal, panic")
+	firmwareUploaderCli.PersistentFlags().BoolVarP(&verbose, "verbose", "v", false, "Print the logs on the standard output.")
+
 	return firmwareUploaderCli
 }
 
@@ -129,6 +143,22 @@ func run(cmd *cobra.Command, args []string) {
 	}
 }
 
+// Convert the string passed to the `--log-level` option to the corresponding
+// logrus formal level.
+func toLogLevel(s string) (t logrus.Level, found bool) {
+	t, found = map[string]logrus.Level{
+		"trace": logrus.TraceLevel,
+		"debug": logrus.DebugLevel,
+		"info":  logrus.InfoLevel,
+		"warn":  logrus.WarnLevel,
+		"error": logrus.ErrorLevel,
+		"fatal": logrus.FatalLevel,
+		"panic": logrus.PanicLevel,
+	}[s]
+
+	return
+}
+
 func parseFormatString(arg string) (feedback.OutputFormat, bool) {
 	f, found := map[string]feedback.OutputFormat{
 		"json": feedback.JSON,
@@ -139,6 +169,47 @@ func parseFormatString(arg string) (feedback.OutputFormat, bool) {
 }
 
 func preRun(cmd *cobra.Command, args []string) {
+	// Prepare logging
+	if verbose {
+		// if we print on stdout, do it in full colors
+		logrus.SetOutput(colorable.NewColorableStdout())
+		logrus.SetFormatter(&logrus.TextFormatter{
+			ForceColors: true,
+		})
+	} else {
+		logrus.SetOutput(ioutil.Discard)
+	}
+
+	// Normalize the format strings
+	logFormat = strings.ToLower(logFormat)
+	if logFormat == "json" {
+		logrus.SetFormatter(&logrus.JSONFormatter{})
+	}
+
+	logFile := ""
+	if logFile != "" {
+		file, err := os.OpenFile(logFile, os.O_CREATE|os.O_WRONLY|os.O_APPEND, 0666)
+		if err != nil {
+			fmt.Printf("Unable to open file for logging: %s", logFile)
+			os.Exit(errorcodes.ErrBadCall)
+		}
+
+		// Use a hook so we don't get color codes in the log file
+		if outputFormat == "json" {
+			logrus.AddHook(lfshook.NewHook(file, &logrus.JSONFormatter{}))
+		} else {
+			logrus.AddHook(lfshook.NewHook(file, &logrus.TextFormatter{}))
+		}
+	}
+
+	// Configure logging filter
+	if lvl, found := toLogLevel(logLevel); !found {
+		feedback.Errorf("Invalid option for --log-level: %s", logLevel)
+		os.Exit(errorcodes.ErrBadArgument)
+	} else {
+		logrus.SetLevel(lvl)
+	}
+
 	//
 	// Prepare the Feedback system
 	//
@@ -148,13 +219,15 @@ func preRun(cmd *cobra.Command, args []string) {
 	// check the right output format was passed
 	format, found := parseFormatString(outputFormat)
 	if !found {
-		feedback.Error("Invalid output format: " + outputFormat)
+		feedback.Errorf("Invalid output format: %s", outputFormat)
 		os.Exit(errorcodes.ErrBadCall)
 	}
 
 	// use the output format to configure the Feedback
 	feedback.SetFormat(format)
 
+	logrus.Info(v.VersionInfo)
+
 	if outputFormat != "text" {
 		cmd.SetHelpFunc(func(cmd *cobra.Command, args []string) {
 			logrus.Warn("Calling help on JSON format")
diff --git a/go.mod b/go.mod
index 3f3e129a..38a64f0c 100644
--- a/go.mod
+++ b/go.mod
@@ -8,7 +8,9 @@ replace go.bug.st/serial => github.com/cmaglie/go-serial v0.0.0-20200923162623-b
 require (
 	github.com/arduino/arduino-cli v0.0.0-20210422154105-5aa424818026
 	github.com/arduino/go-paths-helper v1.4.0
+	github.com/mattn/go-colorable v0.1.8 // indirect
 	github.com/pkg/errors v0.9.1
+	github.com/rifflock/lfshook v0.0.0-20180920164130-b9218ef580f5 // indirect
 	github.com/sirupsen/logrus v1.8.1
 	github.com/spf13/cobra v1.1.3
 	github.com/stretchr/testify v1.6.1
diff --git a/go.sum b/go.sum
index 2210f05e..b54b049a 100644
--- a/go.sum
+++ b/go.sum
@@ -179,8 +179,12 @@ github.com/magiconair/properties v1.8.1/go.mod h1:PppfXfuXeibc/6YijjN8zIbojt8czP
 github.com/marcinbor85/gohex v0.0.0-20210308104911-55fb1c624d84/go.mod h1:Pb6XcsXyropB9LNHhnqaknG/vEwYztLkQzVCHv8sQ3M=
 github.com/mattn/go-colorable v0.0.9/go.mod h1:9vuHe8Xs5qXnSaW/c/ABM9alt+Vo+STaOChaDxuIBZU=
 github.com/mattn/go-colorable v0.1.2/go.mod h1:U0ppj6V5qS13XJ6of8GYAs25YV2eR4EVcfRqFIhoBtE=
+github.com/mattn/go-colorable v0.1.8 h1:c1ghPdyEDarC70ftn0y+A/Ee++9zz8ljHG1b13eJ0s8=
+github.com/mattn/go-colorable v0.1.8/go.mod h1:u6P/XSegPjTcexA+o6vUJrdnUu04hMope9wVRipJSqc=
 github.com/mattn/go-isatty v0.0.3/go.mod h1:M+lRXTBqGeGNdLjl/ufCoiOlB5xdOkqRJdNxMWT7Zi4=
 github.com/mattn/go-isatty v0.0.8/go.mod h1:Iq45c/XA43vh69/j3iqttzPXn0bhXyGjM0Hdxcsrc5s=
+github.com/mattn/go-isatty v0.0.12 h1:wuysRhFDzyxgEmMf5xjvJ2M9dZoWAXNNr5LSBS7uHXY=
+github.com/mattn/go-isatty v0.0.12/go.mod h1:cbi8OIDigv2wuxKPP5vlRcQ1OAZbq2CE4Kysco4FUpU=
 github.com/mattn/go-runewidth v0.0.9/go.mod h1:H031xJmbD/WCDINGzjvQ9THkh0rPKHF+m2gUSrubnMI=
 github.com/matttproud/golang_protobuf_extensions v1.0.1/go.mod h1:D8He9yQNgCq6Z5Ld7szi9bcBfOoFv/3dc6xSMkL2PC0=
 github.com/mdlayher/genetlink v0.0.0-20190313224034-60417448a851/go.mod h1:EsbsAEUEs15qC1cosAwxgCWV0Qhd8TmkxnA9Kw1Vhl4=
@@ -225,6 +229,7 @@ github.com/prometheus/common v0.4.0/go.mod h1:TNfzLD0ON7rHzMJeJkieUDPYmFC7Snx/y8
 github.com/prometheus/procfs v0.0.0-20181005140218-185b4288413d/go.mod h1:c3At6R/oaqEKCNdg8wHV1ftS6bRYblBhIjjI8uT2IGk=
 github.com/prometheus/procfs v0.0.0-20190507164030-5867b95ac084/go.mod h1:TjEm7ze935MbeOT/UhFTIMYKhuLP4wbCsTZCD3I8kEA=
 github.com/prometheus/tsdb v0.7.1/go.mod h1:qhTCs0VvXwvX/y3TZrWD7rabWM+ijKTux40TwIPHuXU=
+github.com/rifflock/lfshook v0.0.0-20180920164130-b9218ef580f5 h1:mZHayPoR0lNmnHyvtYjDeq0zlVHn9K/ZXoy17ylucdo=
 github.com/rifflock/lfshook v0.0.0-20180920164130-b9218ef580f5/go.mod h1:GEXHk5HgEKCvEIIrSpFI3ozzG5xOKA2DVlEX/gGnewM=
 github.com/rogpeppe/fastuuid v0.0.0-20150106093220-6724a57986af/go.mod h1:XWv6SoW27p1b0cqNHllgS5HIMJraePCO15w5zCzIWYg=
 github.com/rogpeppe/go-internal v1.3.0/go.mod h1:M8bDsm7K2OlrFYOpmOWEs/qY81heoFRclV5y23lUDJ4=
@@ -359,6 +364,8 @@ golang.org/x/sys v0.0.0-20190606165138-5da285871e9c/go.mod h1:h1NjWce9XRLGQEsW7w
 golang.org/x/sys v0.0.0-20190624142023-c5567b49c5d0/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=
 golang.org/x/sys v0.0.0-20190726091711-fc99dfbffb4e/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=
 golang.org/x/sys v0.0.0-20191026070338-33540a1f6037/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=
+golang.org/x/sys v0.0.0-20200116001909-b77594299b42/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=
+golang.org/x/sys v0.0.0-20200223170610-d5e6a3e2c0ae/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=
 golang.org/x/sys v0.0.0-20200323222414-85ca7c5b95cd/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=
 golang.org/x/sys v0.0.0-20200909081042-eff7692f9009 h1:W0lCpv29Hv0UaM1LXb9QlBHLNP8UFfcKjblhVCWftOM=
 golang.org/x/sys v0.0.0-20200909081042-eff7692f9009/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=