diff --git a/src/material-examples/BUILD.bazel b/src/material-examples/BUILD.bazel
index c7e841ef4986..8e48ad5c9e0c 100644
--- a/src/material-examples/BUILD.bazel
+++ b/src/material-examples/BUILD.bazel
@@ -1,8 +1,10 @@
 package(default_visibility=["//visibility:public"])
 
-load("//:packages.bzl", "CDK_TARGETS", "MATERIAL_TARGETS", "ROLLUP_GLOBALS")
+load("//:packages.bzl", "CDK_TARGETS", "MATERIAL_TARGETS", "ROLLUP_GLOBALS", "MATERIAL_PACKAGES",
+  "CDK_PACKAGES")
 load("//tools:defaults.bzl", "ng_module", "ng_package")
 load("//tools/highlight-files:index.bzl", "highlight_files")
+load("//tools/package-docs-content:index.bzl", "package_docs_content")
 
 ng_module(
   name = "examples",
@@ -21,17 +23,56 @@ ng_module(
   tsconfig = ":tsconfig-build.json",
 )
 
-highlight_files(
-  name = "highlighted-files",
+filegroup(
+  name = "example-source-files",
   srcs = glob(["*/*.html", "*/*.css", "*/*.ts"])
 )
 
+filegroup(
+  name = "material-overviews",
+  srcs = ["//src/lib/%s:overview" % name for name in MATERIAL_PACKAGES]
+)
+
+filegroup(
+  name = "cdk-overviews",
+  srcs = ["//src/cdk/%s:overview" % name for name in CDK_PACKAGES]
+)
+
+highlight_files(
+  name = "highlighted-source-files",
+  srcs = [":example-source-files"]
+)
+
+package_docs_content(
+  name = "docs-content",
+  srcs = {
+    # We want to package the guides in to the docs content. These will be displayed
+    # in the documentation.
+    "//guides": "guides",
+
+    # For the live-examples in our docs, we want to package the highlighted files
+    # into the docs content. These will be used to show the source code for examples.
+    ":highlighted-source-files": "examples-highlighted",
+
+    # In order to be able to run examples in StackBlitz, we also want to package the
+    # plain source files into the docs-content.
+    ":example-source-files": "examples-source",
+
+    # Package the overviews for "@angular/material" and "@angular/cdk" into the docs content
+    ":material-overviews": "overviews/material",
+    ":cdk-overviews": "overviews/cdk",
+
+    # TODO(devversion): we need to also package the API html files here
+  }
+)
+
 ng_package(
   name = "npm_package",
   srcs = ["package.json"],
   entry_point = "src/material-examples/public_api.js",
   globals = ROLLUP_GLOBALS,
   deps = [":examples"],
+  data = [":docs-content"],
   # TODO(devversion): re-enable once we have set up the proper compiler for the ng_package
   tags = ["manual"],
 )
diff --git a/tools/package-docs-content/BUILD.bazel b/tools/package-docs-content/BUILD.bazel
new file mode 100644
index 000000000000..ab2698f2d019
--- /dev/null
+++ b/tools/package-docs-content/BUILD.bazel
@@ -0,0 +1,20 @@
+package(default_visibility = ["//visibility:public"])
+
+load("@build_bazel_rules_nodejs//:defs.bzl", "nodejs_binary")
+load("//tools:defaults.bzl", "ts_library")
+
+nodejs_binary(
+  name = "package-docs-content",
+  entry_point = "angular_material/tools/package-docs-content/package-docs-content.js",
+  data = [
+    "@matdeps//source-map-support",
+    ":sources",
+  ],
+)
+
+ts_library(
+  name = "sources",
+  srcs = glob(["**/*.ts"]),
+  deps = ["@matdeps//@types/node"],
+  tsconfig = ":tsconfig.json",
+)
diff --git a/tools/package-docs-content/index.bzl b/tools/package-docs-content/index.bzl
new file mode 100644
index 000000000000..9472b3e4281b
--- /dev/null
+++ b/tools/package-docs-content/index.bzl
@@ -0,0 +1,82 @@
+"""
+  Implementation of the "package_docs_content" rule. The implementation runs the
+  packager executable in order to group all specified files into the given sections.
+"""
+def _package_docs_content(ctx):
+  # Directory that will contain all grouped input files. This directory will be created
+  # relatively to the current target package. (e.g. "bin/src/material-examples/docs-content")
+  output_dir = ctx.attr.name;
+
+  # Arguments that will be passed to the packager executable.
+  args = ctx.actions.args()
+
+  # List of outputs that should be generated by the packager action. Bazel will automatically
+  # throw an error if any output has not been generated properly.
+  expected_outputs = [];
+
+  # Support passing arguments through a parameter file. This is necessary because on Windows
+  # there is an argument limit and we need to handle a large amount of input files. Bazel
+  # switches between parameter file and normal argument passing based on the operating system.
+  # Read more here: https://docs.bazel.build/versions/master/skylark/lib/Args.html#use_param_file
+  args.use_param_file(param_file_arg = "--param-file=%s")
+
+  # Walk through each defined input target and the associated section and compute the
+  # output file which will be added to the executable arguments.
+  for input_target, section_name in ctx.attr.srcs.items():
+    section_files = input_target.files.to_list()
+
+    for input_file in section_files:
+      # For each input file, we want to create a copy that is stored in the output directory
+      # within its specified section. e.g. "pkg_bin/docs-content/guides/getting-started.html"
+      output_file = ctx.actions.declare_file(
+          "%s/%s/%s" % (output_dir, section_name, input_file.basename))
+
+      # Add the output file to the expected outputs so that Bazel throws an error if the file
+      # hasn't been generated properly.
+      expected_outputs += [output_file]
+
+      # Pass the input file path and the output file path to the packager executable. We need
+      # to do this for each file because we cannot determine the general path to the output
+      # directory in a reliable way because Bazel targets cannot just "declare" a directory.
+      # See: https://docs.bazel.build/versions/master/skylark/lib/actions.html
+      args.add("%s,%s" % (input_file.path, output_file.path))
+
+  # Do nothing if there are no input files. Bazel will throw if we schedule an action
+  # that returns no outputs.
+  if not ctx.files.srcs:
+    return None
+
+  # Run the packager executable that groups the specified source files and writes them
+  # to the given output directory.
+  ctx.actions.run(
+    inputs = ctx.files.srcs,
+    executable = ctx.executable._packager,
+    outputs = expected_outputs,
+    arguments = [args],
+  )
+
+  return DefaultInfo(files = depset(expected_outputs))
+
+"""
+  Rule definition for the "package_docs_content" rule that can accept arbritary source files
+  that will be grouped into specified sections. This is being used to package the docs
+  content into a desired folder structure that can be shared with the docs application.
+"""
+package_docs_content = rule(
+  implementation = _package_docs_content,
+  attrs = {
+    # This defines the sources for the "package_docs_content" rule. Instead of just
+    # accepting a list of labels, this rule requires the developer to specify a label
+    # keyed dictionary. This allows developers to specify where specific targets
+    # should be grouped into. This helpful when publishing the docs content because
+    # the docs repository does not about the directory structure of the generated files.
+    "srcs": attr.label_keyed_string_dict(allow_files = True),
+
+    # Executable for this rule that is responsible for packaging the specified
+    # targets into the associated sections.
+    "_packager": attr.label(
+      default = Label("//tools/package-docs-content"),
+      executable = True,
+      cfg = "host"
+  )},
+)
diff --git a/tools/package-docs-content/package-docs-content.ts b/tools/package-docs-content/package-docs-content.ts
new file mode 100644
index 000000000000..9354950124d6
--- /dev/null
+++ b/tools/package-docs-content/package-docs-content.ts
@@ -0,0 +1,38 @@
+/**
+ * Script that will be dispatched by the "package_docs_content" rule and is responsible for
+ * copying input files to a new location. The new location will be computed within the Bazel
+ * rule implementation so that we don't need to compute the output paths with their sections
+ * multiple times.
+ */
+
+import {readFileSync, writeFileSync} from 'fs';
+
+/**
+ * Determines the command line arguments for the current Bazel action. Since this action can
+ * have a large set of input files, Bazel may write the arguments into a parameter file.
+ * This function is responsible for handling normal argument passing or Bazel parameter files.
+ * Read more here: https://docs.bazel.build/versions/master/skylark/lib/Args.html#use_param_file
+ */
+function getBazelActionArguments() {
+  const args = process.argv.slice(2);
+
+  // If Bazel uses a parameter file, we've specified that it passes the file in the following
+  // format: "arg0 arg1 --param-file={path_to_param_file}"
+  if (args[0].startsWith('--param-file=')) {
+    return readFileSync(args[0].split('=')[1], 'utf8').trim().split('\n');
+  }
+
+  return args;
+}
+
+if (require.main === module) {
+  // The script expects the output path as first argument. All remaining arguments will be
+  // considered as markdown input files that need to be transformed.
+  getBazelActionArguments().forEach(argument => {
+    // Each argument that has been passed consists of an input file path and the expected
+    // output path. e.g. {path_to_input_file},{expected_output_path}
+    const [inputFilePath, outputPath] = argument.split(',', 2);
+
+    writeFileSync(outputPath, readFileSync(inputFilePath, 'utf8'));
+  });
+}
diff --git a/tools/package-docs-content/tsconfig.json b/tools/package-docs-content/tsconfig.json
new file mode 100644
index 000000000000..13dba047bbcf
--- /dev/null
+++ b/tools/package-docs-content/tsconfig.json
@@ -0,0 +1,12 @@
+{
+  "compilerOptions": {
+    "lib": ["es2015"],
+    "module": "commonjs",
+    "target": "es5",
+    "sourceMap": true,
+    "types": ["node"]
+  },
+  "bazelOptions": {
+    "suppressTsconfigOverrideWarnings": true
+  }
+}