diff --git a/adafruit_magtag/graphics.py b/adafruit_magtag/graphics.py
index 51681bd..6d6d720 100755
--- a/adafruit_magtag/graphics.py
+++ b/adafruit_magtag/graphics.py
@@ -41,12 +41,15 @@ class Graphics:
                        Defaults to 0x000000.
     :param bool auto_refresh: Automatically refresh the eInk after writing to displayio.
                               Defaults to True.
+    :param rotation: Default rotation is landscape (270) but can be 0, 90, 180 for portrait/rotated
     :param debug: Turn on debug print outs. Defaults to False.
 
     """
 
     # pylint: disable=too-many-instance-attributes, too-many-locals, too-many-branches, too-many-statements
-    def __init__(self, *, default_bg=0xFFFFFF, auto_refresh=True, debug=False):
+    def __init__(
+        self, *, default_bg=0xFFFFFF, auto_refresh=True, rotation=270, debug=False
+    ):
 
         self._debug = debug
         if not hasattr(board, "DISPLAY"):
@@ -65,7 +68,7 @@ def __init__(self, *, default_bg=0xFFFFFF, auto_refresh=True, debug=False):
                 display_bus,
                 width=296,
                 height=128,
-                rotation=270,
+                rotation=rotation,
                 black_bits_inverted=False,
                 color_bits_inverted=False,
                 grayscale=True,
@@ -74,6 +77,7 @@ def __init__(self, *, default_bg=0xFFFFFF, auto_refresh=True, debug=False):
             )
         else:
             self.display = board.DISPLAY
+            self.display.rotation = rotation
 
         self.auto_refresh = auto_refresh
 
diff --git a/adafruit_magtag/magtag.py b/adafruit_magtag/magtag.py
index 6b594c0..d0cd5cc 100755
--- a/adafruit_magtag/magtag.py
+++ b/adafruit_magtag/magtag.py
@@ -54,6 +54,8 @@ class MagTag:
                             NeoPixel. Defaults to ``None``, not the status LED
     :param json_transform: A function or a list of functions to call with the parsed JSON.
                            Changes and additions are permitted for the ``dict`` object.
+    :param rotation: Default rotation is landscape (270) but can be 0, 90, or 180 for
+                     portrait/rotated
     :param debug: Turn on debug print outs. Defaults to False.
 
     """
@@ -69,6 +71,7 @@ def __init__(
         default_bg=0xFFFFFF,
         status_neopixel=None,
         json_transform=None,
+        rotation=270,
         debug=False,
     ):
 
@@ -76,6 +79,7 @@ def __init__(
         self.graphics = Graphics(
             default_bg=default_bg,
             auto_refresh=False,
+            rotation=rotation,
             debug=debug,
         )
         self.display = self.graphics.display