Merged main into live

Author: QuinnRadich

hub/apps/publish/microsoft-store-app-badge.md

@@ -0,0 +1,36 @@
+---
+description: This section announces the new Store badge and describes how you can use it for your app
+title: The new Microsoft Store app badge
+ms.topic: article
+author: desigrit
+ms.author: raober
+ms.date: 05/07/2024
+keywords: uwp, microsoft store, store badge, app badge
+ms.localizationpriority: medium
+---
+
+# The new Microsoft Store badges are here
+
+We’ve refreshed the Microsoft Store badge to feature the new logo, with a more refined call-to-action to give users more confidence to acquire your app. These will go live on our [badge creator page](https://apps.microsoft.com/badge) on **August 12, 2024** in all supported languages.
+
+If you’re a developer with an app published on the Microsoft Store, and if you’ve been using these badges externally, you should switch to the new design once they’re live.
+
+## Old
+
+| ![old-badge-dark](https://github.com/user-attachments/assets/01b8dcdc-e002-4b3b-9a99-a02ad3887f52) | ![old-badge-light](https://github.com/user-attachments/assets/c4d2e80d-0eff-4cc0-b2c5-50c7a21f8816)  |
+| ------------- | ------------- |
+
+## New
+
+| <img src="https://github.com/user-attachments/assets/a33d46aa-9406-4f8c-bd25-f982d25dff7b" width="256" alt="new-badge-dark">  | <img src="https://github.com/user-attachments/assets/ea1118ca-da09-4107-a7c9-913416f925e8" width="256" alt="new-badge-light"> |
+| ------------- | ------------- |
+
+
+If you don’t have a badge yet, visit the [Microsoft Store badge creator page](https://apps.microsoft.com/badge) to choose the options that work best for your badge and hit Generate to create one for your app.
+
+### Some tips to make the most of your badge
+* We’ll have a different badge color for dark and light modes, and you should pick what works best for your website or allow it to be automatically detected.
+* We recommend using the standard JavaScript-based badge, but if your website doesn’t use JavaScript, you’ll be able to create a non-JS version too.
+* Remember to add a campaign ID with a unique string so you can better track your traffic sources on the Microsoft Store Partner Center dashboard.
+
+Please avoid altering the badge – including changing the color, the text, or the elements within.

hub/apps/toc.yml

@@ -639,6 +639,8 @@ items:
                         href: publish/app-marketing-guidelines.md
                       - name: Link to your app
                         href: publish/link-to-your-app.md
+                      - name: Get the updated Microsoft Store Badge
+                        href: publish/microsoft-store-app-badge.md
                       - name: Make your app easier to promote
                         href: publish/make-your-app-easier-to-promote.md
                   - name: Engage with your customers