diff --git a/config/django/base.py b/config/django/base.py
index c5f5a94d..4f8ebd05 100644
--- a/config/django/base.py
+++ b/config/django/base.py
@@ -40,6 +40,7 @@
     'styleguide_example.testing_examples.apps.TestingExamplesConfig',
     'styleguide_example.integrations.apps.IntegrationsConfig',
     'styleguide_example.files.apps.FilesConfig',
+    'styleguide_example.emails.apps.EmailsConfig',
 ]
 
 THIRD_PARTY_APPS = [
@@ -181,3 +182,4 @@
 from config.settings.sentry import *  # noqa
 
 from config.settings.files_and_storages import *  # noqa
+from config.settings.email_sending import *  # noqa
diff --git a/config/settings/email_sending.py b/config/settings/email_sending.py
new file mode 100644
index 00000000..608910ea
--- /dev/null
+++ b/config/settings/email_sending.py
@@ -0,0 +1,22 @@
+from config.env import env, env_to_enum
+
+from styleguide_example.emails.enums import EmailSendingStrategy
+
+# local | mailtrap
+EMAIL_SENDING_STRATEGY = env_to_enum(
+    EmailSendingStrategy,
+    env("EMAIL_SENDING_STRATEGY", default="local")
+)
+
+EMAIL_SENDING_FAILURE_TRIGGER = env.bool("EMAIL_SENDING_FAILURE_TRIGGER", default=False)
+EMAIL_SENDING_FAILURE_RATE = env.float("EMAIL_SENDING_FAILURE_RATE", default=0.2)
+
+if EMAIL_SENDING_STRATEGY == EmailSendingStrategy.LOCAL:
+    EMAIL_BACKEND = "django.core.mail.backends.console.EmailBackend"
+
+if EMAIL_SENDING_STRATEGY == EmailSendingStrategy.MAILTRAP:
+    EMAIL_BACKEND = "django.core.mail.backends.smtp.EmailBackend"
+    EMAIL_HOST = env("MAILTRAP_EMAIL_HOST")
+    EMAIL_HOST_USER = env("MAILTRAP_EMAIL_HOST_USER")
+    EMAIL_HOST_PASSWORD = env("MAILTRAP_EMAIL_HOST_PASSWORD")
+    EMAIL_PORT = env("MAILTRAP_EMAIL_PORT")
diff --git a/styleguide_example/emails/__init__.py b/styleguide_example/emails/__init__.py
new file mode 100644
index 00000000..e69de29b
diff --git a/styleguide_example/emails/admin.py b/styleguide_example/emails/admin.py
new file mode 100644
index 00000000..a1672af0
--- /dev/null
+++ b/styleguide_example/emails/admin.py
@@ -0,0 +1,24 @@
+from django.contrib import admin
+
+from styleguide_example.emails.models import Email
+from styleguide_example.emails.services import email_send_all
+
+
+@admin.register(Email)
+class EmailAdmin(admin.ModelAdmin):
+    list_display = ["id", "subject", "to", "status", "sent_at"]
+    actions = ["send_email"]
+
+    def get_queryset(self, request):
+        """
+        We want to defer the `html` and `plain_text` fields,
+        since we are not showing them in the list & we don't need to fetch them.
+
+        Potentially, those fields can be quite heavy.
+        """
+        queryset = super().get_queryset(request)
+        return queryset.defer("html", "plain_text")
+
+    @admin.action(description="Send selected emails.")
+    def send_email(self, request, queryset):
+        email_send_all(queryset)
diff --git a/styleguide_example/emails/apps.py b/styleguide_example/emails/apps.py
new file mode 100644
index 00000000..c8e42833
--- /dev/null
+++ b/styleguide_example/emails/apps.py
@@ -0,0 +1,6 @@
+from django.apps import AppConfig
+
+
+class EmailsConfig(AppConfig):
+    default_auto_field = 'django.db.models.BigAutoField'
+    name = 'styleguide_example.emails'
diff --git a/styleguide_example/emails/enums.py b/styleguide_example/emails/enums.py
new file mode 100644
index 00000000..738a6ae9
--- /dev/null
+++ b/styleguide_example/emails/enums.py
@@ -0,0 +1,6 @@
+from enum import Enum
+
+
+class EmailSendingStrategy(Enum):
+    LOCAL = "local"
+    MAILTRAP = "mailtrap"
diff --git a/styleguide_example/emails/migrations/0001_initial.py b/styleguide_example/emails/migrations/0001_initial.py
new file mode 100644
index 00000000..9839c957
--- /dev/null
+++ b/styleguide_example/emails/migrations/0001_initial.py
@@ -0,0 +1,32 @@
+# Generated by Django 3.2.13 on 2022-05-17 07:34
+
+from django.db import migrations, models
+import django.utils.timezone
+
+
+class Migration(migrations.Migration):
+
+    initial = True
+
+    dependencies = [
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='Email',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('created_at', models.DateTimeField(db_index=True, default=django.utils.timezone.now)),
+                ('updated_at', models.DateTimeField(auto_now=True)),
+                ('status', models.CharField(choices=[('READY', 'Ready'), ('SENDING', 'Sending'), ('SENT', 'Sent'), ('FAILED', 'Failed')], db_index=True, default='READY', max_length=255)),
+                ('to', models.EmailField(max_length=254)),
+                ('subject', models.CharField(max_length=255)),
+                ('html', models.TextField()),
+                ('plain_text', models.TextField()),
+                ('sent_at', models.DateTimeField(blank=True, null=True)),
+            ],
+            options={
+                'abstract': False,
+            },
+        ),
+    ]
diff --git a/styleguide_example/emails/migrations/__init__.py b/styleguide_example/emails/migrations/__init__.py
new file mode 100644
index 00000000..e69de29b
diff --git a/styleguide_example/emails/models.py b/styleguide_example/emails/models.py
new file mode 100644
index 00000000..c372f1d3
--- /dev/null
+++ b/styleguide_example/emails/models.py
@@ -0,0 +1,26 @@
+from django.db import models
+
+from styleguide_example.common.models import BaseModel
+
+
+class Email(BaseModel):
+    class Status(models.TextChoices):
+        READY = "READY", "Ready"
+        SENDING = "SENDING", "Sending"
+        SENT = "SENT", "Sent"
+        FAILED = "FAILED", "Failed"
+
+    status = models.CharField(
+        max_length=255,
+        db_index=True,
+        choices=Status.choices,
+        default=Status.READY
+    )
+
+    to = models.EmailField()
+    subject = models.CharField(max_length=255)
+
+    html = models.TextField()
+    plain_text = models.TextField()
+
+    sent_at = models.DateTimeField(blank=True, null=True)
diff --git a/styleguide_example/emails/services.py b/styleguide_example/emails/services.py
new file mode 100644
index 00000000..b0b57a6a
--- /dev/null
+++ b/styleguide_example/emails/services.py
@@ -0,0 +1,85 @@
+import random
+
+from django.db import transaction
+from django.db.models.query import QuerySet
+from django.core.mail import EmailMultiAlternatives
+from django.utils import timezone
+from django.conf import settings
+
+from styleguide_example.core.exceptions import ApplicationError
+
+from styleguide_example.common.services import model_update
+
+from styleguide_example.emails.models import Email
+from styleguide_example.emails.tasks import email_send as email_send_task
+
+
+@transaction.atomic
+def email_failed(email: Email) -> Email:
+    if email.status != Email.Status.SENDING:
+        raise ApplicationError(f"Cannot fail non-sending emails. Current status is {email.status}")
+
+    email, _ = model_update(
+        instance=email,
+        fields=["status"],
+        data={
+            "status": Email.Status.FAILED
+        }
+    )
+    return email
+
+
+@transaction.atomic
+def email_send(email: Email) -> Email:
+    if email.status != Email.Status.SENDING:
+        raise ApplicationError(f"Cannot send non-ready emails. Current status is {email.status}")
+
+    if settings.EMAIL_SENDING_FAILURE_TRIGGER:
+        failure_dice = random.uniform(0, 1)
+
+        if failure_dice <= settings.EMAIL_SENDING_FAILURE_RATE:
+            raise ApplicationError("Email sending failure triggered.")
+
+    subject = email.subject
+    from_email = "styleguide-example@hacksoft.io"
+    to = email.to
+
+    html = email.html
+    plain_text = email.plain_text
+
+    msg = EmailMultiAlternatives(subject, plain_text, from_email, [to])
+    msg.attach_alternative(html, "text/html")
+
+    msg.send()
+
+    email, _ = model_update(
+        instance=email,
+        fields=["status", "sent_at"],
+        data={
+            "status": Email.Status.SENT,
+            "sent_at": timezone.now()
+        }
+    )
+    return email
+
+
+def email_send_all(emails: QuerySet[Email]):
+    """
+    This is a very specific service.
+
+    We don't want to decorate with @transaction.atomic,
+    since we are executing updates, 1 by 1, in a separate atomic block,
+    so we can trigger transaction.on_commit for each email, separately.
+    """
+    for email in emails:
+        with transaction.atomic():
+            Email.objects.filter(id=email.id).update(
+                status=Email.Status.SENDING
+            )
+
+        # Create a closure, to capture the proper value of each id
+        transaction.on_commit(
+            (
+                lambda email_id: lambda: email_send_task.delay(email_id)
+            )(email.id)
+        )
diff --git a/styleguide_example/emails/tasks.py b/styleguide_example/emails/tasks.py
new file mode 100644
index 00000000..85e1d7f1
--- /dev/null
+++ b/styleguide_example/emails/tasks.py
@@ -0,0 +1,30 @@
+from celery import shared_task
+from celery.utils.log import get_task_logger
+
+from styleguide_example.emails.models import Email
+
+
+logger = get_task_logger(__name__)
+
+
+def _email_send_failure(self, exc, task_id, args, kwargs, einfo):
+    email_id = args[0]
+    email = Email.objects.get(id=email_id)
+
+    from styleguide_example.emails.services import email_failed
+
+    email_failed(email)
+
+
+@shared_task(bind=True, on_failure=_email_send_failure)
+def email_send(self, email_id):
+    email = Email.objects.get(id=email_id)
+
+    from styleguide_example.emails.services import email_send
+
+    try:
+        email_send(email)
+    except Exception as exc:
+        # https://docs.celeryq.dev/en/stable/userguide/tasks.html#retrying
+        logger.warning(f"Exception occurred while sending email: {exc}")
+        self.retry(exc=exc, countdown=5)